![]() ![]() While those scores can be helpful for diagnosing issues, the only thing that really matters is your site’s actual page load times. All you do is enter your site’s URL and the tool will provide details on how long the page takes to load.ĭon’t focus too much on abstract scores that some tools give you. Let’s go through each one.įirst, GTmetrix. To do that, we recommend GTmetrix or Google Pagespeed. In order to make improvements, you first need to understand your site’s current page load times. Source: How to Accurately Measure Your WordPress Site’s Speed A page that loads in 2.4 seconds has a much higher chance of conversion.Īs SaaS websites are businesses like any other, the faster a page loads, the higher the chances of conversion. SaaS websites are no exception in needing fast-loading pages. That means affiliate websites are no different in needing to load fast.īounce rates increase by 106% between 1 to 5 seconds of load time on a mobile device.Īs you work on improving the speed of your affiliate website, you should see great improvement in conversion performance as a result. Speed can dramatically impact the profitability of your business. The graph above shows the conversion rates of a website depending on page loading times. As this percentage increases, so does the importance of creating optimized pages that load fast and enhance the user experience. In 2022, retail sales on eCommerce websites account for 15%. The 2 to 3 second mark is a turning point where the bounce rate of a page skyrockets.Ĥ0% of consumers will not wait more than three seconds before abandoning a site if it doesn’t load in that time. Here, we’ve listed the load time of websites, including eCommerce, affiliate, and SaaS. Usually, web pages on mobile take an average of 70.9% longer to load than on desktop.īut the speed can differ depending on the type of website: Courtesy: The average website loading time is 2.5 seconds on desktop and 8.6 seconds on mobile. ![]() Google rewards websites that provide a good user experience, taking criteria such as page load time and mobile friendliness into account for ranking search results. Website Load Time StatisticsĮxplore the fascinating world of website load time statistics with the help of the infographic presented below.įast loading websites make the browsing experience much more pleasant and can significantly impact your success. Of course, under 2 seconds is even better.Īnd remember - you want your site to load in under 3 seconds in the real world, not just in a clean, unthrottled test environment. Section.io - found a steady increase in bounce rate and decrease in pages per visit as page load times go up.Pingdom - “As soon as the page load time surpasses 3 seconds, the bounce rate soars”.Google - recommends under 3 seconds on mobile.There’s no hard number here, but most current data says that you want to be under 3 seconds max: That is, what page load time should you be aiming for? But what does it mean to actually be “fast”? We’ve talked about making your WordPress site faster. GTmetrix has a really good post that explains those differences and how they can affect the page load time you see. Is it when a human can see the page? Is it when all the background tracking scripts finish loading? Like the fact that a budget Android phone will take a lot longer to parse your site’s JavaScript than a high-powered Macbook Pro.īeyond those differences, there’s also a whole other issue of when a page is considered finished loading. Part of that is just the connection speed, but there are also other differences. If someone is using a budget Android phone on a slow 4G connection, they’re going to perceive your site as loading slower than someone using a brand new Macbook Pro and a superfast wired connection. From different locations, like Los Angeles vs Singapore.With different connection speeds, like a blazing fast wired connection vs 4G.From different devices, like a top-of-the-line Macbook Pro vs a budget Android smartphone.In the real world, people are going to be visiting your site: That is, if your page speed test tool says your website loads in 2 seconds, every visitor will experience 2 second page load times.īut there’s a big problem with that: That’s not at all how the real world works. When people talk about a WordPress website’s load time, they often present it as a singular number. Speed Up WordPress Today What Is “Load Time”, Anyway?.How to Accurately Measure Your WordPress Site’s Speed. ![]()
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